Marketing Luxury Properties
Marketing luxury properties is all about identifying the key characteristics that make a home unique, finding the home's story, and telling that story to the right prospects. Cookie-cutter mass marketing with a luxury property is ineffective and a waste of time and money. Targeted lifestyle marketing will help you sell the home more quickly and at a higher price.
Call me today for a no-obligation market evaluation of your luxury home. I will create a custom marketing plan specific for your home that will get you the results you need to sell your home in the luxury market.
Ten Questions you need to ask your agent before hiring them!
Home owners should interview a few potential REALTORS® before deciding on one to sell their home. I have often suggested this while meeting a client for the first time and I can tell that they are nervous about the buying or selling of real estate. I interview my clients to see if they are the right fit for me and so should they interview before deciding which agent to work with.
So which REALTOR© do you want to work with? Newer agents might have less current business that would allow them more time to spend working with you; however they may not always know all of the potential real estate pitfalls that a more experienced agent might. On the other side of the new agent is the extremely busy agent with pages of listings; this agent might be always watching the clock and limiting the actual amount of available time for you, but most likely has some good systems put in place and knows what they are doing.
I would like to think that I am currently somewhere in the middle of these 2 agents, with 10 successful years as a REALTOR©, I am always operating at a consistent level of busy, but always make time for my clients. I also have the skills necessary to protect the people I work with from the plethora of issues that can arise while buying or selling real estate. I have taken more than the mandatory education, including obtaining my office management and brokerage course as well as several other courses including my I.R.E.S (International Real Estate Specialist) and I really got a lot out of the Luxury Home Marketing course (ILHMS).
Regardless of which of these agents you choose to work with, the one agent that I would suggest you avoid is the “part-time” agent. Some people make assumptions about the real estate business and think that it is an easy job that you can just walk into and make a bunch of money. I can honestly tell you that while it’s true that there is no ceiling on the income you can earn, there is also no floor. (little Buffini joke for those agents who might read this) To be successful in real estate means you operate your own business. Like any business you have potential to earn more money, but you also have to learn to function as a business, collecting and remitting taxes, putting money into different budgets for future expenses, learning to attract new customers etc. The person that thinks that they can just get a job as an agent and show up a few days out of the month will quickly learn that this business will eat you up and spit you out. The real estate industry is good at doing just that with a very high rate of those who start up and get out, usually after spending a pile of money on advertising, fees, etc.
All that being said, here are a few questions that I think you might want to ask your agent before starting the home selling or buying process:
1) Experience: How long have you been in the business?
Experience counts! The more you do something that better you get at it, practice makes perfect.
2) Commitment: Do you work full time as a REALTOR©?
You need to find out if you have a committed licensed full time agent who will go to work for you.
3) Branding: How recognizable is the brand you work for?
Some may say that the brand isn’t everything, but when you have a power house like RE/MAX behind you, you can’t lose. RE/MAX is the most recognizable brand in the industry.
4) Marketing: What marketing do you do and how will it work for me?
Ask about marking plans, areas of exposure, what is this person willing to do to get the right people through your home.
5) Quality: Who takes your photos and designs your marketing pieces?
I firmly believe that hi-quality images, videos and marketing materials are a must when promoting your home.
6) Online Presence: Are you active in the current social areas and do you show up in search engines?
Google whoever it is that you are considering hiring, but don’t just google their name, search for Regina Real Estate, Regina Realtors, etc. Check their company websites see how much online exposure they really have. The more they are connected and the closer they show up to the top of google, the more exposure you will get for your home.
7) Results: What is your track record of success?
Check to see if they are consistent performers in their industry, what do their sales stats look like?
8) Connection: Do you have international, cross Canada networking in place to assist relocation referrals?
Might not sound like a big deal, but you might be surprised to find out how many buyers come from out of town referrals. If your agent works on a consistent basis with people across the nation, they might find you a buyer from another province, plus they can help you and your friends and family if you are ever considering moving out of province.
9) Satisfaction: What will you do if I am unhappy with your services?
I’m not sure what other agents do, but I offer a 100% satisfaction guarantee, meaning you can terminate our working relationship if you feel that I am not performing up to your satisfaction.
10) Community: Do you give back to and Support your community?
Community is important, I believe that there is a great feeling associated with giving back.